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Hello.

We're Friends.We help government deliver better services for everyone.

We work side-by-side with government teams to improve how services are designed, delivered, and experienced.

Services

When Content, Design & Engineering Align, Services Feel Human.

We turn real needs into digital tools that are tested with people and built to work in the real world.

Walk Through Our Process→
Product Management

We help teams stay focused on people’s needs while meeting the mission.

Content Strategy

We shape the words people see so services feel clear, human, and easy to use.

User Research

We listen, observe, and bring people’s lived experiences into the design process.

Product Design

We design with users, test early, and build together.

Frontend Engineering

We build fast, accessible interfaces that work everywhere.

Backend Engineering

We build reliable systems that scale without breaking.

Approach

We’re at our best when
we work together to solve
problems that matter.

Photo of a street in New York City.

We start with trust, by listening, including, and delivering as a team.

Our Capability Statement →

We don’t just deliver reports. We bring research into the room. Our team works across disciplines to turn real people’s needs into focused, testable solutions that align with agency goals. By designing early and checking in often, we stay grounded, reduce rework, and deliver better results, faster.

And we always share what we know. Our goal is to build capacity, not dependency, so government teams feel confident growing, adapting, and leading. We’re here to support lasting change that government teams can build on long after our work ends.

People first.

Fairness and opportunity are the heart of who we are. We’re committed to fostering a culture where everyone can thrive.

At Friends, we hire with intention. Our team reflects the communities we serve. Diverse perspectives help us design services that are inclusive, and grounded in real needs. When everyone is represented, services work for everyone.

About

We are thinkers, leaders, and doers, bringing lived experience into spaces where policy, technology, and real lives intersect.

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We’re a certified 8(a), Woman-Owned, and Service-Disabled Veteran-Owned Small Business. Our certifications reflect both our readiness and our commitment to balanced representation in the work we do.

We actually can make spaces for everyone. But it requires the creatives, academics, intellectuals, those who think with their hearts-the emotionally intelligent ones, to all come together on the same platform with the same driving and unifying forces to see this world improve.”

Lauryn Hill

We are creating a culture that amplifies everyone's ideas and voices. We admire people who value the unique differences in others and are motivated to make a positive impact in the world.

At Friends, we know perspective influences design, sparks inspiration, and challenges norms. Diverse perspectives strengthen our work, and we build teams and partnerships that reflect that truth.

What we
believe in.

Be kind.
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We believe good manners are developed in-house. At Friends, we maintain an internal culture of consideration and mutual respect. We bring kindness to every client interaction.

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Be inspired to inspire.
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We encourage people to share what they know and then be a light to others.

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Always be learning.
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We have a learning culture at Friends. We prioritize professional growth, which increases confidence and provides added value for our clients.

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Focus on the possibilities.
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The word “no” means closed doors and missed opportunities. At Friends, we seek the potential in every situation. We lead with “yes” as often as we can.

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Consider all perspectives.
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We gain new insights when we approach every interaction with an open mind. Being open to other points of view creates empathy and helps us see the world with fresh eyes.

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Be transparent.
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We operate in the open. Being transparent eliminates confusion and ambiguity, saves time, and strengthens trust.

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Your authentic self is the best version.
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We welcome everyone at Friends From The City. We’ve cultivated an environment where everyone is encouraged to show up as their authentic selves.

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Team

A multidisciplinary team of creatives:
a group of friends.

Certifications