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Hello.

We are a modern digital agency focused on impact.

We modernize government systems with user-friendly design and accessible technology, creating inclusive experiences for all.

Services

Content, Design & Engineering together in perfect alignment.

We take a modern, thoughtful approach to human-centered design and inclusive technology, developing accessible systems for a modern government.

HCD Interactive Process →
Product Management

We develop and manage products with a focus on clear goals, strategic planning, and measurable outcomes.

Content Strategy

We transform complex concepts into clear, concise, and easy-to-understand plain language.

User Research

We infuse empathetic context and insights into the design process.

Product Design

We create intuitive designs that are easy to use and understand.

Frontend Engineering

We design intuitive, accessible, and user-friendly user interfaces.

Backend Engineering

We develop simple, secure, and maintainable backend architectures.

Approach

We believe ethical, private-sector innovation belongs in government spaces.

Photo of a street in New York City.

Leading agencies through digital transformations is our favorite thing, but understanding people is where we shine brightest.

Our Capability Statement →

The client experience is important to us. We understand learning new tools and processes is challenging, so we nurture strong client relationships through teaching and capacity building.

At Friends, our approach is better defined as seamless integration, and less domination. We’re great listeners. The trust and mutual respect we develop with our clients are the foundation for our success.

People first.

Providing equity as a service is fundamental to who we are, and how we work. At Friends, we practice intentional hiring.

Our delivery teams are comprised of people whose unique lenses represent the greater diversity of the population we serve. Providing equity as a service ensures we’re creating products that meet the needs of all users, no matter who they are.

About

We’re impacting the lives of millions by inspiring new possibilities in how the government does business.

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Our role in supporting our federal partners is essential, and we don’t take it for granted. Our influence is greater than systems and practices–it’s always about the people we serve. We never lose sight of that.

We actually can make spaces for everyone. But it requires the creatives, academics, intellectuals, those who think with their hearts-the emotionally intelligent ones, to all come together on the same platform with the same driving and unifying forces to see this world improve.”

Lauryn Hill

We are creating a culture that amplifies everyone's ideas and voices. We admire people who value the unique differences in others–people motivated to make a positive impact in the world.

At Friends, we know perspective influences design, sparks inspiration, and challenges norms. We’re proud to support Historically Underrepresented Groups (H.U.G.S).

What we
believe in.

Be kind.
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We believe good manners are developed in-house. At Friends, we maintain an internal culture of consideration and mutual respect. We bring kindness to every client interaction.

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Be inspired to inspire.
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We encourage people to share what they know and then be a light to others.

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Always be learning.
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We have a learning culture at Friends. We prioritize professional growth, which increases confidence and provides added value for our clients.

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Focus on the possibilities.
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The word “no” means closed doors and missed opportunities. At Friends, we seek the potential in every situation. We lead with “yes” as often as we can.

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Consider all perspectives.
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We gain new insights when we approach every interaction with an open mind. Being open to other points of view creates empathy and helps us see the world with fresh eyes.

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Be transparent.
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We operate in the open. Being transparent eliminates confusion and ambiguity, saves time, and strengthens trust.

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Your authentic self is the best version.
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We welcome everyone at Friends From The City. We’ve cultivated an environment where everyone is encouraged to show up as their authentic selves.

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Certifications