We take a modern, thoughtful approach to human-centered design and inclusive technology, developing accessible systems for a modern government.
HCD Interactive Process →We develop and manage products with a focus on clear goals, strategic planning, and measurable outcomes.
We transform complex concepts into clear, concise, and easy-to-understand plain language.
We infuse empathetic context and insights into the design process.
We create intuitive designs that are easy to use and understand.
We design intuitive, accessible, and user-friendly user interfaces.
We develop simple, secure, and maintainable backend architectures.
– The Friends Philosophy
Leading agencies through digital transformations is our favorite thing, but understanding people is where we shine brightest.
The client experience is important to us. We understand learning new tools and processes is challenging, so we nurture strong client relationships through teaching and capacity building.
At Friends, our approach is better defined as seamless integration, and less domination. We’re great listeners. The trust and mutual respect we develop with our clients are the foundation for our success.
Our delivery teams are comprised of people whose unique lenses represent the greater diversity of the population we serve. Providing equity as a service ensures we’re creating products that meet the needs of all users, no matter who they are.
Our role in supporting our federal partners is essential, and we don’t take it for granted. Our influence is greater than systems and practices–it’s always about the people we serve. We never lose sight of that.
Lauryn Hill
We are creating a culture that amplifies everyone's ideas and voices. We admire people who value the unique differences in others–people motivated to make a positive impact in the world.
At Friends, we know perspective influences design, sparks inspiration, and challenges norms. We’re proud to support Historically Underrepresented Groups (H.U.G.S).
We believe good manners are developed in-house. At Friends, we maintain an internal culture of consideration and mutual respect. We bring kindness to every client interaction.
We encourage people to share what they know and then be a light to others.
We have a learning culture at Friends. We prioritize professional growth, which increases confidence and provides added value for our clients.
The word “no” means closed doors and missed opportunities. At Friends, we seek the potential in every situation. We lead with “yes” as often as we can.
We gain new insights when we approach every interaction with an open mind. Being open to other points of view creates empathy and helps us see the world with fresh eyes.
We operate in the open. Being transparent eliminates confusion and ambiguity, saves time, and strengthens trust.
We welcome everyone at Friends From The City. We’ve cultivated an environment where everyone is encouraged to show up as their authentic selves.
Lapedra Tolson is the founder and principal of Friends From The City, a modern digital services company focused on impact. Her career began as a base and combat photographer in the Air Force, where she served for five years, capturing powerful stories through her lens. After her service, she transitioned to a role as a Visual Information Specialist, contributing her expertise to several federal agencies in Washington, DC. With a vision to create a company that blends human-centered design with accessible and inclusive technology, Lapedra leveraged her unique background and skills to launch Friends From The City. Outside of work, she’s an avid music lover and self-proclaimed foodie who enjoys exploring the world and experiencing new cultures through their cuisine.
Tamara Boyd Tolson, Co-Founder of Friends From The City, is a Denver, CO native and graduate of Oglethorpe University (Atlanta, GA) and Kingston University (London, England). Her experience in Corporate Communications, and Creative Project Management in the federal government, led her to reimagine how customer-focused technology could improve the public sector. Off the clock, Tamara enjoys hiking, building miniature replicas, and exploring new cuisines.
